Why Clean Label Matters: Trusting the Ingredients Behind Our Wagyu Beef Bars

If our Wagyu cattle  could talk, we’d have a lot fewer challenges around the ranch.. Working alongside these animals we have a mutual admiration for them and we take their care seriously. While we never have heard  any of our cows talk , we are careful to try and  create a deep level of trust between us and our ranch animals.

Trust and integrity is who we are and is why we can be transparent with families like yours by telling you exactly what goes into our Wagyu snack bars.

Honesty in packaging is called “clean labelling,” and we’re passionate about showcasing the fantastic ingredients that go into even better snack bars. From all of us, here’s a little on why clean labelling matters—especially when you’re feeding folks with the fruits of your own land.


Knowing Our Herd Means Knowing Our Meat

We take pride in getting to know each and every cow in our little herd. Without knowing the specifics of our breeds and lineages, it’d be impossible to know how to make the right choices for their health and longevity. This meticulous approach is especially beneficial when working with a renowned breed like Wagyu, whose meat is well-documented for health benefits and superior flavour.

Now, the same goes for food! By knowing our animals, we can consistently and meticulously put together great-tasting recipes for you. We know exactly what’s in that package, so you know what is satisfying that craving. We’re not about putting mystery meat into our bodies; we’re sure you’re not either!


Showcasing The Value of Good Pastures

Of course, we wouldn’t graze cattle on fields with hidden dangers, and you wouldn’t graze your family on food with unknown ingredients, would you? Transparency in our packaging practices lets you see if the food’s raised with the same care we give our Alberta Wagyu herds.

Neither we nor our cows have anything to “hide.” A locally made and natural beef snack like our Wagyu snack bars can give you that midday kick and leave you satisfied to continue your day. From field to plate, it’s about quality—and why shouldn’t we show that off with clean labelling?


Trusting Your Local Producers

Just like handshakes seal deals between your local ranchers, clear and accurate labels build trust between you and your food supplier. When we offer you the opportunity to make informed choices about what you eat, you know we’re standing fully behind our product’s quality.

Like so much of life on the prairies, it comes down to honesty—plain and simple. After all, happy cows make happy food, and that makes for happy customers like you and your family!


Easily Find Your New Favourite

Cattle come in all shapes, sizes, and personalities—so do our appetites! Just as we keep a variety of native species in our pastures, we offer our customers different options, all depending on their needs and preferences.

Clean and transparent label practices let you choose the kind of snack that aligns with your diet and lifestyle. We even offer a variety pack to help get you acquainted with your next favourite meat snack!


Conclusion

From the food chain of the prairies to your kitchen table, transparency matters. With over 13 grams of Wagyu protein in every flavour-filled pack, you’re closer than ever to sustainable and delicious living. Shop our full catalogue of locally-produced snacks and merch today!

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