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From Pasture to Plate: A Look at the Journey of Beef Production

Small-scale farming means huge flavours for our Wagyu beef bars.

Since 1940, Alberta has seen quite the makeover, but our ranch is like a timeless classic—still charming as ever since we first swung open the gates. Through rain and shine, grasshopper invasions, and bumper crop celebrations, we’ve always poured our hearts (and maybe a few dance moves) into the land to bring you something truly extraordinary.

We’re on a mission to foster a community that champions healthy choices and vibrant living, and that starts with another busy year with  our prized Wagyu cattle on the open prairie.

From start to finish, he’s a taste of what we do to bring you a whole lot of quality and flavour.

Protecting a Family Lineage 

Think of Wagyu lineages as our bovine family trees, guaranteeing top-notch quality for some truly exceptional calves. Keeping this lineage strong is a big deal for us. Every year, we play matchmaker, looking for a mix of strong, healthy genetics and gentle personalities to create the next generation of superstar cattle.

Of course, with great breeding comes great responsibility—hello, paperwork! To keep our “family tree” fully updated, we meticulously tag and document each new calf as it’s born. Once that’s all sorted, we let the new families bond and enjoy their own little family reunions. It’s a lot of work, but hey, someone’s got to keep the family album up to date!

Life on the Pasture

Wagyu cattle grow at an impressive rate. Just by drinking milk and chewing hay, they pack on 1.75-2.75 pounds a day! We prefer letting our cattle enjoy open, organic fields rather than resorting to unnatural supplements.

Eventually, our calves switch to a full-time grass diet. They spend their days foraging and chewing, creating a peaceful scene you might catch while driving along rural Alberta highways. It’s pretty amusing how our protein bars fuel hikers and cyclists, while our cattle just lounge around like they’re on an endless vacation!

Why Pasture Wagyu Beef?

We’re all about quality over quantity. While some operations go for the cow bodybuilding route with concentrated feeds, we prefer our organic, pasture-raised approach. Sure, it’s hard work, but watching our cattle thrive is totally worth it. Plus, who needs cow gym memberships? This dedication shines through in the top-notch products we offer to families like yours. Because happy cows = beef bars that are so delicious, you can’t go without them!

How Our Wagyu Beef Bars Are Created

With all the work that goes into raising our Wagyu cattle, we make sure to put just as much love into creating snacks that are as nutritious as they are tasty. Each cut of Wagyu beef gets the VIP treatment—carefully marinated and smoked with a secret blend of spices that bring out the natural umami goodness, making every bite a savory delight.

We’re all about keeping things real and simple. We know you’re busy and want the best for your family, so our clear, easy-to-read packaging tells you exactly what’s inside each bar. No mystery ingredients, no hidden additives—just pure, high-quality Wagyu beef and a few select spices, creating a snack that’s as nutritious as it is delicious. No surprises, except for how good it tastes!

How Our Journey Fits into Yours

We take pride in our meticulous approach to crafting these bars, treating each step like a culinary adventure. The journey from our pastures to your plate is a tale of care, dedication, and a sprinkle of magic. Each bar is a testament to our belief that real food should be both flavorful and wholesome. After all, what’s life without a daily dose of delicious food that fuels your adventures? 

Our Wagyu beef bars are the perfect sidekick for active individuals looking for a clean protein boost on any adventure. Whether you’re scaling a mountain, setting up camp in the wild, or powering through your daily workout, our bars deliver the energy and nutrition you need—without any artificial nonsense. Think of them as your trusty snack companion, ready to fuel whatever journey you’re on!


Quality Wagyu Beef Bars—Delivered

Whether you’re picking them up from a fantastic local vendor or ordering online, our Wagyu beef bars are shipped fresh and fast, with the same TLC we’ve been putting into our work since Ranch IV opened its gates over 80 years ago. For us, it’s not just about creating a snack—it’s about delivering a delicious, nutritious option that fits perfectly into your active, health-conscious lifestyle.

Curious about why we chose Wagyu beef and the magic that goes into making each snack memorable? Contact Ranch IV Provisions so we can share more about our story and learn about yours!

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