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The Art of Ethical Farming: Raising Happy and Healthy Cows

In today’s world, where consumers are increasingly conscious of where their food comes from and how it’s produced, ethical farming practices are no longer a niche concern but a growing expectation. This is especially true for meat products like beef. When you hear the term “factory farming,” what image does that conjure up in your […]

Conquer Your Day with Heart-Healthy Snacking: The Power of Wagyu Beef Bars

Let’s face it, we all crave convenience. But when it comes to snacking, convenience often clashes with our desire for healthy, nutritious options. We’re bombarded with sugary bars, greasy chips, and processed snacks that leave us feeling sluggish and unsatisfied. But what if there was a better way? You are a busy individual. You juggle […]

Why Clean Label Matters: Trusting the Ingredients Behind Our Wagyu Beef Bars

If our Wagyu cattle  could talk, we’d have a lot fewer challenges around the ranch.. Working alongside these animals we have a mutual admiration for them and we take their care seriously. While we never have heard  any of our cows talk , we are careful to try and  create a deep level of trust […]

How to Balance Indulgence and Nutrition This Summer Season

If there’s one thing we understand, it’s indulgence. So do our cows! From happy suckling calves to munching on rolling Albertan pasture, every piece of our story is based on the best ingredients enjoyed daily. Sadly, as a human, you don’t have four stomachs to digest our treats with. As a result, we have to […]

Mindful Wellness: A Holistic Approach to Women’s Empowerment

As the snow melts and the first buds of spring emerge, we turn our gaze toward the remarkable women who have shaped history, broken barriers, and left an indelible mark on our world. March is Women’s History Month—a time to honour the resilience, creativity, and strength of women across generations. At Ranch IV Provisions, we […]

Introducing Ranch IV Provisions: A New Era of Heritage and Quality

In the heart of the Canadian Rockies, where the land stretches wide, and the spirit runs deep, Thrive Provisions has always stood for integrity, sustainability, and ethical practices. We still stand for all those things today, but we are changing some things!  We’d like to welcome you to the dawn of a new era for […]